Consumers Driven By Environmental Concerns


      by Greg Kishbaugh

     Last week, Tetra Pak, located in Vernon Hills, Illinois, released results from its 5th biannual environment survey, which highlights a rising demand for both renewable materials and increased environmental labeling among consumers worldwide.
     The report clearly shows a more engaged and informed buying public, one very much concerned with the environmental impact of a product’s packaging. In addition, the report shows that consumers hope to be even better informed as time progresses.

     In an effort to make informed choices, 37 percent of consumers regularly search for environmental logos on food packaging. Today, 54 percent of consumers trust environmental labels, compared with 37 percent in 2011. One in five consumers in the survey recognized the Forest Stewardship Council™ logo, with most able to associate it with sustainable forestry.
     Nearly 30 percent of consumers stated they look for environmental logos on packaging while shopping for beverage products.
     Naturally, most consumers remain committed to recycling in their homes, sorting all their discarded packaging appropriately. Along the same line, the ability to recycle packaging material is regarded as a top priority among CPGs when developing a product or a service.
     In the United States, recyclability is still the most understood environmental benefit when it comes to packaging but the research confirms a growing interest from consumers in learning more about renewable resources.
     The buying public seems unwavering in its commitment to bettering the environment and being good stewards of the planet. Forward-thinking packaging companies stand poised, as always, to make huge competitive inroads if they can adequately express the ways in which they share their customers’ environmental commitments.

Don't Forget The Slitting Department

Atlas Converting

Brian Stiff
Sales Manager

     You’ve invested in quality pre-press equipment, printing presses, laminators or coaters and expensive raw materials. You’ve added value through the converting process by printing, inspecting and coating/laminating using skilled operators and years of know how. The rolls are then delivered to the slitting department for the final process prior to delivery to your customer. The material now has real added value and has your capital invested in WIP.

     So, what next? Do you:
     (A) Slit on the old faithful slitter, running at 300 feet per minute using operator ‘Big John’ as he “knows how to get the best from the slitter” and can handle the manual process after 16 years of practice? Or,
     (B) Slit on a new high-speed, automated Titan SR9 Series slitter rewinder installed this year running at up to 3,300 feet per minute, with Jane who only joined the company two months ago, but knows which buttons to press?
     If you take a step back and carefully consider your production processes, the obvious answer is (B).
     Why would you invest time and money in producing a first-class product only to have the final process delayed (through slow production speeds) and quality jeopardized (through poor tension or slit width accuracy) and tie up capital in WIP?!

The solution
     The constant development of Titan slitter rewinder technology helps to maintain its position at the forefront of the converting industry. But this is not development to keep our R&D team busy! Our engineering and technical teams provide continuous improvements for a faster, more accurate and reliable slitting & rewinding process. These benefits not only deliver a quicker ROI on the initial capital investment but also continue through the life cycle of the machine. Our modular design concept enables the functionality to change in step with future, increasing production requirements.

And benefits
     One example of the benefits of modular design can be explained by installing a Titan SR9 slitter rewinder with a manual knife positioning system, because your current requirement is 4-5 slit reels using razor-in-air cutting. But three years later you have many orders requiring rotary shear slitting with 16 slit reels! A simple on-site modification to install our automatic Knife Positioning System (KPS) on the same machine will position both male and female knives at the same time in only two minutes.
     The new Titan SR9 Series slitter provides unsurpassed levels of slitting productivity and rewind reel quality. Advanced engineering design includes a unique Linear Tracking Slitter (LTS) section, which ensures the shortest and constant web length between the knives and the rewind shafts for optimum web control, giving the highest possible side wall quality of rewind reels at speeds of up to 3,300 feet per minute. Other features include reduced power consumption, faster set-up times and improved sustainability, showing respect for the environment.
     So, when considering your next round of investment “Don’t forget the slitting department” as it can have an immediate, positive impact on your capital employed, final product quality, the relationship with your customers and a happier (productive) slitting department.
     But if you answered (A), please contact our sales department for an audit of your current slitting requirements!