Lessening The Footprint

ONLINE EXCLUSIVE

      by Greg Kishbaugh

     Considering the maturity of the packaging market, it is astounding the amount and scope of change it continues to undergo. With most consumers demonstrating increased concern over environmental issues, retailers, CPGs and converters have shown spectacular levels of innovation as they aim to meet increasingly stringent sustainability goals.
     Procter and Gamble recently released its 16th annual sustainability report, unveiling the fact that the company has reached its waste reduction goals six years earlier than planned and its pulp certification goal a year early. The fact that the company now has 70 global facilities delivering zero manufacturing waste to landfill is a testament to what can be accomplished when innovators up and down the supply chain work in unison.
 
     “Our teams are driven to make a significant, positive and lasting impact on the communities we serve through our operations, product designs and innovative partnerships, and this year’s report showcases the results of that dedication,” said Martin Riant, P&G Executive Sponsor of Sustainability and Group President of Global Baby and Feminine & Family Care. “Our work to drive zero manufacturing waste to landfill across our manufacturing facilities has exceeded expectations with nearly 50 percent of our sites achieving this goal since 2010.”      
     In the area of waste, the company exceeded its waste reduction goal by achieving only 0.4 percent of input materials being disposed of as manufacturing waste to landfill across all its facilities; the goal called for less than 0.5 percent by 2020.      
     The company also reduced total emissions by 14 percent and installed two co-generation energy systems that will considerably reduce CO2 emissions, including 120,000 less metric tons per year at its largest global plant in Mehoopany, Pennsylvania.      
     And the company continues to make advancements to its packaging. Like CPGs and converters the world over, it strives to continually analyze ways in which its packaging can not only provide more benefit to the consumer but can also lessen its environmental footprint.      
     The company’s new Mr. Clean Liquid Muscle packaging, for instance, includes a 2.5x compaction formula with 45 percent less packaging and 64 percent less water per bottle, along with a unique single-dosing cap that ensures people don’t use too much. The company has committed to further compact its detergents by 2018 in North America, with 25 percent less water, less CO2 and less plastic.      


     The report also highlights four new 2020 sustainability goals P&G launched in October:     
     • Reduce water usage at manufacturing facilities by 20 percent per unit of production.      
     • Provide 1 billion people access to water-efficient products.      
     • Double the use of recycled resin in plastic packaging.      
     • Ensure 90 percent of product packaging is recyclable or that programs are in place to create the ability to recycle it.     
     “Our teams, in collaboration with some leading external partners, have delivered high-impact innovations and projects, helping us exceed goals in two key areas of the business, and closing in on others.” said Riant. “We recognize that there is more to be done and are committed to focusing on areas where we can make the biggest positive impact.”

Waste Not, Want Not

ONLINE EXCLUSIVE

      by Greg Kishbaugh

     The USDA reports that 36 million tons of food is wasted each year in the United States alone, worth $162 billion. Per family, that comes to 654 pounds worth more than $936. Wasted food and consumer items is an enormous problem and one that consumers are beginning to recognize more.
     In a recent survey conducted by an industry tech company, nearly 90 percent of respondents felt that the average amount of food and consumables a typical person throws away is a “huge waste,” while 85 percent resent the fact that they are not getting their money’s worth. Additionally, 57 percent believe it is the manufacturer, and packaging producers, that are to blame for the waste.



     Respondents hate wasted consumer products so intensely that when asked to rate their dislike for certain activities on a scale from 1 to 10, wasting consumer products received an average score of 4.8, which is the same rating as doing taxes.
     In these days of increased environmental awareness, it is a bit surprising that only 15 percent of respondents cited environmental concerns as the main reason they dislike waste. Most respondents seemed much more concerned with the monetary impact.
     So intent were respondents in getting every drop of consumer goods from their packaging, that 13 percent reported having injured themselves in trying to do so.
     The average consumer aversion to waste is an undisputed opportunity for converters. An average of 70 percent of respondents said they would be willing to change brands if it had more efficient packaging.

A Timeline Of Innovation

ONLINE EXCLUSIVE

      by Greg Kishbaugh

     The history of the flexo industry is intriguing not only for how far it has progressed, but for the odds it needed to surpass in order to attain its current status as a world-class printing process.
     A new infographic released from Anderson & Vreeland celebrates the history of flexo while also turning an eye toward flexo’s future.
     The industry began somewhat inauspiciously. The infographic explains the origin of the industry lies in the first patented press being built in Liverpool, England by Bibby Baron and Sons. It came, sadly, to be known as “Bibby’s Folly” because the ink smeared so badly on the original model.


To dowload the infographic, click here.

     In time, aniline dyes come and go, rubber plates are introduced, followed a decade and a half later by liquid photopolymer.
The infographic breaks down the modern market into several interesting statistics, not least of which is that flexo, having overcome a host of liabilities over the past century, now controls a 60 percent market share in the printed packaging market.
     Of the $260 billion that flexo accounts for in the printed packaging market, approximately $125 billion of the market share comes from corrugated, followed by flexible packaging with $81 billion, labels and tags with $56 billion and folding carton with a very distant $1.5 billion.
     A&V also takes a snapshot of future developments that will influence the industry, including digital printing and complete digital workflow.

The Well-Being Of Packaging

ONLINE EXCLUSIVE

      by Greg Kishbaugh

     One of the key drivers of the sustainability movement  comes from consumer goods companies committed to reducing packaging. Mondelez International, an American multinational confectionery, food and beverage conglomerate that comprises the global snack and food brands of the former Kraft Foods, has issued its first sustainability report entitled The Call for Well-Being, 2013 Progress Report. The report details steps Mondelez has made to meet its well-being metrics in the areas of mindful snacking, sustainability, communities, and safety.


     Mondelez had earlier made a commitment to eliminate 50 million pounds of packaging by 2015. The company reports that it is on target having eliminated 48 million tons between 2010 and 2013.
     “Packaging is part of the joyful experience people have with our brands,” said the report. “It is why we are always looking at new ways to use fewer materials while increasing the amount of recycled content in our packages.”
     A number of initiatives have aided Mondelez in achieving its goals to this point. Just two such moves have elimnated nearly 13 million pounds of packaging.
     In Australia, Cadbury Dairy Milk bars converted to a new single-layer flow wrap that eliminated 2.8 million pounds of packaging.
     Jacobs Velvet coffee was relaunched in new packaging that eliminated more than 10 million pounds of packaging weight.
     The company utilizes a proprietary Eco-Calculator™ to aid in its sustainability efforts. “The tool helps us create more environmentally conscious packaging by determining the percentage of post-consumer recycled materials, as well as the amount of energy and greenhouse gas emissions associated with creating and disposing of a pack,” says the report.
     The Eco-Calculator is web-based allowing teams worldwide to access the information.
     “Our business success is directly linked to enhancing the well-being of the people who make and enjoy our products and to supporting the communities where we grow our ingredients,” said Irene Rosenfeld, Chairman and CEO. “It’s this belief that inspired our Call For Well-being.”

A Surge In Labels

ONLINE EXCLUSIVE

      by Greg Kishbaugh

     World demand for labels looks to remain strong in the coming years, increasing 4.9 percent annually to nearly 58 billion square meters in 2018 with a value of $114 billion, according to World Labels, a new report from Freedonia Group.
     “Renewed vigor in global manufacturing output will be the primary factor driving growth,” noted analyst Mike Richardson. Additionally, the report suggests that the global economic expansion that continues to develop in the wake of the recent economic downturn will drive consumer spending on packaged goods.



     Growth in spending, unsurprisingly, will remain highest in the world’s developing regions where consumer spending is growing most rapidly.
     The Chinese and Indian label markets will fuel expansion in the Asia/Pacific region at a faster rate than the rest of the world. The blistering pace of China’s economic growth will slow a little in coming years, but the country’s enormous market for labels will still account for nearly one third of label demand through 2018. The Indian market is smaller in scope than that of China but it is projected to grow at a faster rate.
     Gains will not be as dramatic in the developed markets of the United States and Western Europe but the growth will be a marked improvement over that of the 2008-2013 period. During the economic decline, many countries experienced slowdowns in label demand and even the best performing economies struggled. But, according to the report, growth in manufacturing, especially in food processing, will lead to a revitalized label market in the future.

Gardening Waste

ONLINE EXCLUSIVE

      by Greg Kishbaugh

     One of the most compelling and interesting components of the sustainability movement is that it has forced companies to think far beyond the normal parameters of their standard operating procedures.      
     Case in point, Garnier, the beauty and skin care products producer, has figured out a way to turn its packaging waste into gardens. Teaming up with TerraCycle, an upcycling and recycling company that collects difficult-to-recycle packaging and repurposes the material, Garnier recently launched an initiative called the Garnier Green Garden.      

     
The Garnier Green Garden campaign creates community gardens made from non-recyclable post-consumer beauty waste.
The campaign began by transforming more than 1,500 pounds of recycled personal care packaging waste into a  Green Garden in Harlem. Garnier and TerraCycle then overhauled a garden at a special needs school in the Bronx.
      
     To further the scope of the program, Garnier and TerraCycle introduced a “Where Should Our Garden Grow?” campaign to award one recipient with a new community garden. After a public voting period, The ReFresh Project of New Orleans was named the winner. The ReFresh Project’s ReFresh Community Farm is a new teaching farm located in Treme/Mid-City New Orleans. The new garden will reportedly be capable of yielding more than 2,000 pounds of vegetables, fruit, herbs, and flowers.
      “The plastic components of the garden, such as raised beds, picnic tables, and trash receptacles are made from recycled beauty-care packaging waste collected through Garnier’s Personal Care and Beauty Brigade®,” said the company. “The Brigade is a free fundraising program that donates money to a charity of the collector’s choice for every piece of beauty and personal care packaging waste returned to TerraCycle for recycling. The collected waste, which would otherwise be destined for landfills, consists of non-recyclable hair care, skin care, and cosmetic packaging.”      
     No question that innovation continues to rule the day in terms of the impact of packaging upon the environment.

Money On The Table

ONLINE EXCLUSIVE

      by Greg Kishbaugh

     Last week, DiTrolio Flexographic Institute in Broadview, Illinois, held an open house focusing on the myriad ways in which converters and machinery manufacturers in the flexo industry can take advantage of government funding for the training and education of their employees.
     The scope of the programs that are available are unimaginable and there’s no question that a vast majority of converters have no idea of the depth of assistance that is available to them.
The Open House featured speakers from the Illinois Department of Commerce and Economic Opportunity; Chicago Cook Workforce Partnership; the Alliance for Illinois Manufacturing; the Chicago Federation of Labor; and SERCO.



     Because DiTrolio is based in the Chicago area, the agencies represented at the open house were all based in Illinois but the presenters were quick to point out that every state in the union has similar programs in place.
     A representative from the Federation of Labor summed up the agency’s philosophy as follows: “We have money and we really want to give it to you.”
     As surprising as it was to hear such a bold statement it was no less surprising to find out just how closely the various state agencies work together to try to assist small businesses. Every participant stressed just how hard they try to work with each individual company to meet their needs.
     One has to wonder just how many converters are fully aware of the sheer volume of assistance programs that currently exist.
The truth is, there is money on the table to help converters better train their workforce but it is being left untouched in many cases because converters simply do not know it exists.
     Vince DiTrolio, the Owner of DiTrolio Flexographic Institute has a wealth of experience and knowledge in this area. Converters looking to improve the efficiency of their workforce (and save thousands of dollars) would do well to ask his advice by calling the school at (708) 343-4334.

Environmental Stewardship

ONLINE EXCLUSIVE

      by Greg Kishbaugh

     The Label Printers, Aurora, Illinois, has long been a champion of sustainability. The company has won back-to-back Illinois Governor’s Sustainability Awards and TLMI Environmental Leadership Awards, as well as an honorable mention from the FTA for its Environmental Excellence Awards.     
     In keeping with its commitment to this increasingly important topic, the company’s Director of Human Resources George Tommasi was a presenter at the recent Sustainable Waste Management Conference, hosted by the Lake Michigan States Section of the Air & Waste Management Association. He discussed the success of The Label Printers’ sustainability program, providing a ‘small business” perspective.      
     Presenters included municipal and state governments; the Environmental Protection Agency; large corporations; and “green” technology innovators.      
     Tommasi discussed The Label Printers’ “Go Green, Save Green and Earn Green!” program, which revolves around the premise that being a sound environmental steward is not only a moral imperative but that it is also good for business, lowering costs and generating new revenue streams.      
     Tommasi, who is a team leader for TLMI’s L.I.F.E. sustainability program, discussed the company’s “Take Stock for Education” program and its employee electronic recycling day. “I wanted to show how you can combine company initiatives with ways to help the community and employees, and I also wanted conference attendees to see that even a small company can make a big difference,”  Tommasi said.

Success In Increments

ONLINE EXCLUSIVE

      by Greg Kishbaugh

     It’s part of our human nature that we like big, bold moves. And it’s no different for businesses. Every business executive has their eye out for the monster acquisition or the game-changing tech innovation. But it’s important for those very same businesses to be open to the realization that sometimes, good things come in small packages. Sometime small, incremental change can be just as impactful as much larger changes.     When candy giant Hershey recently relaunched its line of Miniatures Assortment bars, the company decided it would tweak the packages by reducing their metallized paper wrappers by an infinitesimal 0.05 grams.


 

     “It might seem small, but in just one year that equated to more than 271,800 pounds of wrappers saved — that’s enough to fill 11 tractor trailers,” said Laura Renaud, Hershey’s Associate Manager of Corporate Communications. “Cutting our paper use saves 1,957 trees while cutting our aluminum, use and energy to produce it, equates to turning off the electricity for one year in 56 homes.” 
     This is a move that will be invisible to consumers but will have lasting impact on Hershey’s environmental initiatives. And the company understands that when huge volumes are involved, these small changes can add up quickly to something quite substantial. 
     “We knew we could make a bigger impact if we looked at the brands and items with large volumes,” Renaud said.
Hershey has also been wise in not focusing on one or two products but on analyzing every single item in its production process. The simple truth is that in terms of sustainability, its often more beneficial to focus on small, incremental changes in a host of products rather than focus on huge changes to one or two.
      
     The Miniatures wrapper lightweighting is just one of nearly 200 separate sustainability initiatives and projects Hershey has launched. In 2009, the company saved 425,000 ounds of rigid plastic by reducing the weight of its syrup bottles and the following year, it saved 528,000 pounds of rigid plastic by paring down one of its product lines in Mexico.      
     Every CPG and flexo printer could certainly benefit from this type of introspection. Maybe your company doesn’t need a huge, earth-shattering move. Perhaps it would be better served by hundreds of smaller initiatives that prove the old adage: from small things, big things one day come.

The Rewards Of Change


FLXON

Paul Sharkey
President


     The world around us is constantly changing. And while time advances in a linear way, nothing else does. The circumstances in which we find ourselves have an ebb and flow. The only constant is constant change. Sometimes change is moving us forward and sometimes it’s not. As I see it, our individual and collective challenge is to master both positive and negative change.
     By master I mean to understand nothing remains the same and to be prepared to deal with change. For me, preparation means having a plan to move forward toward clear goals and then to execute the action plan that will achieve those goals. I find the forward movement of executing a well thought out plan—one with defined activities according to a time table–can insulate against being negatively impacted by circumstances outside our control. Simply said, having a process and controlling its execution will get us to where we want to be, most of the time.

     However, there are circumstances outside our control that we can’t protect ourselves against. In such cases, I find being mentally prepared to rise to each such occasion will best allow us to modify or change as required to navigate successfully through what has changed. This means rather than allowing change to knock us off course, that we assess what changes we must make to get back on track or to modify or change our goal.
     So how exactly does this all make sense in the context of the flexographic printing industry? Let me ask how your personal and company outlook was 10 years ago? A CNN/MONEY Magazine article in October 2003 said Q3 GDP growth was 7.2 percent annualized, and was the fastest in 20 years. An economist at the firm, Lehman Brothers, stated this boom was driven by consumer confidence and spending. At the same time, toward the end of the article, it was noted that the U.S. economy had lost more than 3 million jobs in the prior 12 months. Still, for most, business was very good!
     Fast forward five years to 1:45 am on Monday, September 15, 2008 when Lehman Brothers, one of the largest financial services firms in the world, having been founded in 1850, filed for bankruptcy representing a loss of $639B. It is still by far the largest bankruptcy in U.S. history. By comparison, the market crash of 1929 in today’s dollars amounted to $319B.  Even though we didn’t know it officially at the time, our economy had been in recession since December 2007. The stock market lost 34 percent of its value that year. What was your personal and company outlook at that point? I think it’s safe to say we were all very frightened and unsure of what was going to happen next.
     Clearly, in 2008 circumstances outside our control were at play. No matter how good we were at executing our business plans and executing our process, we were all knocked off course as we found ourselves in the Great Recession. 
     Over the course of two years, four of our top ten customers closed their doors. Sales declined to levels we had passed five years earlier. While it took a while to figure out what was happening and more time to decide what changes were needed, we did. We entirely reset our business plan based on a different strategy.
     Today, FLXON has no ambition to become the biggest supplier of doctor blades. As a matter of fact our business is not focused on doctor blades. We are engaged with fewer printers than five years ago. We work with flexographic printers assisting them to add value to their enterprise. Our focus is on driving waste out of their process at multiple levels and to do so in a sustained way. Our relationships with customers are deeper. Today, each of us at FLXON finds our business more rewarding than in the past. Our top and bottom lines are better than ever.
     Today, FLXON’S success is based upon our ability to react and change in the face of the difficult times imposed upon us in 2008. We are just one example of how many companies in the flexo printing industry have made changes to their businesses to become stronger and better prepared to deal with future uncertainty. And in many ways its more rewarding than ever. 

A Sustainable Trend

ONLINE EXCLUSIVE

      by Greg Kishbaugh

     The incredible creativity currently driving innovation in sustainable packaging will undoubtedly lead to many new advancements in the coming years. Tom Szaky, author of “Revolution in a Bottle,” recently blogged about some of the trends he foresees in 2014.
     Szaky sees plant-based plastic production increasing, pointing toward a recent partnership between brands like Coco-Cola, Nestle and Nike and the World Wildlife Fund establishing the Bioplastic Feedstock Alliance, which is aimed at setting standards for the development of plant-based plastics derived from feedstocks like corn and sugar cane.



     Another huge area that needs to be addressed is that of single-serve coffee pods. The Wall Street Journal estimates that nearly 9 billion of the pods are sold annually, an enormous waste stream as, at the moment, the pods are cannot be easily recycled.     Just more than a year ago, MIT researchers and engineers unveiled LiquiGlide, which could revolutionize the elimination of some forms of food waste. LiquiGlide is a food-safe, slippery coating that can be applied to the inside of any liquid-containing bottle that allows consumers to get every single drop of food from the bottle, leaving absolutely no residue. LiquiGlide has been approved by the FDA and Szaky sees its use growing dramatically.     Finally, he sees two already established trends gaining increased momentum. The need for companies to adopt the “less is more” credo when it comes to packaging will continue to be a focus for CPGs as will the general sense of corporate responsibility. More than 80 percent of consumers are aware of the sustainability of the products they purchase. Szaky points to the How2Recycle Label  program started by the Sustainable Packaging Coalition, operated by nonprofit GreenBlue, as an example of how corporations can address this consumer interest in sustainability.



     The labels detail the components of the product’s packaging, and also if each of the materials can be recycled. The Kellogg Company, Minute Maid and Ziploc are among the many companies currently partnering in the program and the list is sure to expand in 2014. As consumers demand more sustainable products, CPGs would be wise to follow the example of the How2Recycle program and find ways to demonstrate to their customers the level of their commitment to sustainability.

Changing Labels

ONLINE EXCLUSIVE

      by Greg Kishbaugh

     In news that could have a far-reaching impact on the U.S. packaging industry, the Food and Drug Administration yesterday proposed changes to the nutrition labels on food packaging. The changes, which were announced by first lady Michelle Obama as a tie-in to the fourth anniversary of her Let’s Move Campaign, reflect concerns about obesity and food quality that were not nearly as prevalent when the labels last were updated in the early 1990s.
     The FDA plans to get input from a host of sources in the next 90 days, including manufacturers and dieticians. When the final requirements are announced, manufacturers will have two years to comply.they come from corn syrup, honey, sucrose or any other source, will be shown in one number.

     The proposed changes include (but are not limited to):
• Calorie counts that are larger and easier for consumers to find.
• Grams of sugar, whether they come from corn syrup, honey, sucrose or any other source, will be shown in one number.
• Serving sizes will be changed to reflect the portions that people typically eat.
     Food companies will naturally raise concerns about the cost of implementing all these changes, but they seem inevitable at this point.
     “Everyone in the industry is going to be affected,” said Regina Hildwine of the Grocery Manufacturers. “Everyone in the industry is going to have to change their labels.”
     Converters that can anticipate the needs of their food customers in dealing with these changes will position themselves as invaluable partners as these new guidelines go into effect.
Esko

Finding opportunity alongside other print methods
     
     It’s no surprise to any designer or converter that brand owners have become very savvy about packaging, and grasp its value in the marketing mix. Quality and consistency in packaging is imperative, along with pressure to reduce packaging costs, while working with shorter print runs. 
     Flexo converters have come a long way improving efficiency, consistency, cost and quality and over the past few years have reached a standard level that allows them to compete against other print methods—gravure and offset. According to PIRA, flexo is the only analog print method that is growing globally. Flexographic printing and converting can often be performed entirely inline, on many materials and substrates, resulting in little waste.      
     This is confirmed by our customers, of whom some report to have made substantial inroads in gravure or offset markets and experienced significant growth.       
     Gravure has been the logical alternative to flexography because of its legacy of print quality and cost effectiveness for large runs—but not shorter ones. And, gravure is not an environmentally friendly print method. For example, printing flexible packaging on a flexo press instead of gravure reduces energy use and CO2 emissions by as much as 50 percent, according to DuPont research. Flexo is also significantly less expensive when considering total cost of ownership against offset. Flexo presses and inks are cheaper, and the costs of operating a flexo press are less expensive than that of an offset press.       
     The reason for all of the recent interest in flexo is exceptional platemaking that can take advantage of developments in new flexo press technology and high line-screen anilox rolls. Great advancements in flexo offer print quality that rivals any other method, cost-effectively.      
     Esko has played a significant part in this trend. Since 2009, hundreds of companies have adopted HD Flexo technology. With HD Flexo, the screen rulings in flexo printing can be increased, while at the same time reducing the size of the smallest printable dot. This is achieved using a special screening technology and 4,000 dpi imaging resolution, resulting in sharper images, smoother tints and a greater color gamut. It also delivers exceptional print quality in highlights, midtones, shadows and solids. High-resolution imaging also creates a textured surface on the plate, improving ink lay-down and increasing ink density on the final print. It raises flexo print quality to a level comparable to gravure, digital print and even offset.        
     Now, with new and further advanced Full HD Flexo technology, enabling the formation of different dot structures in one single plate, the combination of smooth highlight printing and gravure-like solid ink laydown can be achieved.     
     Lurking ahead, one of the challenges to flexo is digital print, where technical and cost advances allow it to compete on longer runs than in the past. We see it happening with labels. However, even here Esko can be helpful. Our front-end system is the preferred ‘driver’ for many digital presses for labels and packaging. Along with matching print quality with HD Flexo, it gives a printer a tactical advantage. The converter can postpone its decision to print a job digitally or conventionally very late in the process depending upon available presses and economics, without any degradation in quality or running the job through prepress again.     
     The best news for flexo is that by working with companies like Esko, quality and economics make it a very viable print technology. And, we intend to keep it that way.

Retail Realities

ONLINE EXCLUSIVE

      by Greg Kishbaugh

     The second week of January saw the National Retail Federation’s annual “Big Show” take place in New York City. The event hosts thousands of retail insiders as they wrestle with the many big questions surrounding the new, increasingly digitized, shopping experience
     According to organizers of the event, for the first time in history the balance of power has shifted away from sellers to consumers, who are more socially connected, mobile and well informed than ever before.
     Retail sales rose nearly 3 percent in the final two months of 2013 but actual store visits declined nearly 15 percent, according to the Associated Press. This means consumers are researching items online before heading to brick and mortar stores.
     In December, online orders jumped 63 percent on December 23 as retailers dropped prices below their in-store Black Friday bargains. Online sales, in total, rose 10 percent in November and December, to $46.5 billion.
     Another amazing statistic for retailers and their packaging partners to consider is that 20 percent of holiday season sales occurred on mobile devices.
     As consumers become increasingly less concerned with  where they shop, retailers need to be ever  more savvy in the ways in which they reach those shoppers.
     John Foley of Oracle Retail believes retailers have to reevaluate the fundamentals of their businesses and how they interact with customers. First of all, seeing as retailers have been collecting massive amounts of data for years, Foley says it’s time to use that data to optimize operations,refine pricing, and anticipate demand. Converters that can add their own analytics will, naturally, be highly sought after.
     Foley also encourages retailers to consider that mobility is more than just smartphones and points to stores in which employees are equipped with tablets that have point-of-sale capabilities.
     In addition, Foley urges retailers to add complete transparency to the consumer in terms of inventory and fulfillment. “It’s one thing to know that you have a pallet of product XYZ in a warehouse somewhere; it’s much better to be able to tell your customer that XYZ is on its way and scheduled to arrive at a nearby store at 8 a.m. tomorrow,” he said.
     Naturally, the packaging companies and CPGs that feed into the supply chain of the retailers will play a vital role in being able to make this idea viable.
     Foley stresses several other key points, including the ways in which customer relations will change, how integration of data across the entire supply chain needs to become more seamless and how retailers can combat “showrooming”, the practice of consumers browsing in brick and mortar stores and then making lower-cost purchases online.
     Retail changes, no doubt, are coming with increasing speed and intensity and the only way retailers stand a chance of keeping pace is to have CPG and package converting companies that are true partners and are knowledgeable about all aspects of this changing landscape.