Trending Upward

NILPETER

       Paul Teachout
       Vice President of Sales and Marketing

     Nilpeter is the leading supplier of innovative equipment and solutions to the global label and packaging market. Founded in 1919 in Denmark, Nilpeter remains a family-owned business. Nilpeter specializes in a combination of offset, flexo, gravure, screen foiling and digital printing all inline. With manufacturing facilities in Denmark, Cincinnati, Ohio, USA, and India, Nilpeter offers sales and customer care services on a global scale. With innovative technology, creative solutions and excellent customer support, we strive to be the most attractive business partner and supplier of printing presses in the global narrow web market for self-adhesive labels and flexible packaging.
   
As we endeavor into the next century, our innovation will continue to lead us through new packaging trends and converter requirements. Nilpeter continues to look forward and stay close to our converter partners to determine what their needs will be five years from now and offer the most sophisticated and technologically advanced offerings that create converter growth and opportunities.
     Disruptive technologies will continue to influence packaging design and printing trends. We must embrace these technologies and manage them into our machine designs and production workflows. Nilpeter’s new developments in machine design will embrace the new generation of machine operators and converter needs. With the majority of our workforce being generation X, we must appeal to the millenniums and Gen Z to maintain a fluid and balanced workforce. Presses with the fastest change overs and minimal waste are to be expected, future machine innovations need to be clean hand technology for a generation who has been raised on disruptive technologies. CPG and retail trends are indicating more and more smart and interactive packaging designs. Smart packaging requires smart presses that appeal to a younger generation of machine operators. E-tail and retail packaging trends will continue to influence new packaging design. The sooner we prepare for these trends the sooner converters will capitalize on CPG compliance concerns, workforce stability and capturing new market opportunities. As CPG companies continue to look for converters who are embracing these emerging trends, as well as sustainability compliance requirements, these new innovations will provide the solutions our partners need to advance into the next generation of packaging design and production.
     These trends come at a good time; with the current economic climate there is no better time to invest in the future. Unemployment is down, stocks are up and the GDP hit a record high last year of 4.6%. These key indicators all drive e-tail and retail consumer spending and packaging requirements. The EU economy remains sluggish and all trends indicate that the third and fourth quarter and into 2016 will show continued growth in the U.S. economy. All these indicators have shown a renewed interest in all Nilpeter offerings and have now brought great opportunity for investing in the highest levels of machine automation, innovation and new packaging design and production. The state of the union is strong, alive and well!
     Nilpeter is very proud to continue to lead our partners into this new century with the most sophisticated and innovative packaging solutions available in the market. We look forward to the next hundred years of global stability and growth for our team and more importantly for our partners.

What's In A Name

ONLINE EXCLUSIVE

      by Greg Kishbaugh

     Packaging markets continue to evolve and shift as do the ways in which consumers interact with the packaging of their favorite brands. One major change that CPGs and converters are beginning to address in a much more aggressive manner is consumers’ increasing demand for a more personalized approach to packaging. Consumers, particularly millennials, enjoy a much more customized experience. Companies that tap into this need benefit from millennials’ enthusiasm for spreading pleasant consumer interactions through social media.
     Because younger generations embrace individuality, the increasing use of personalized packaging speaks to them in ways that traditional packaging does not. “It makes people feel like the brand is more about them than about the brand,” said Brian Rafferty, Global Director of Research Insights for branding firm Siegel+Gale.
     Coca-Cola’s ubiquitous “Share a Coke” campaign, which featured more than 1,000 popular names on bottles, was a huge success for the company. After a decades-long slide in sales, Coca-Cola saw a 2.5 percent increase in sales, with the campaign generating more than 1.14 billion impressions across social media!
   


 Other major CPGs have recently announced attempts to tap into this same packaging trend. Bud Light is introducing cans designed for each individual NFL team and Snickers is rolling out packaging that replaces the candy bars name with terms such as “Cranky” and “Sleepy” in the brand’s same recognizable logo.
     The Admap Prize, which annually encourages and rewards excellence in strategic thinking in brand communications, is acknowledging this powerful new trend with its 2016 competition. The company is offering a $5,000 cash prize to the best essay addressing the subject, “How should marketing adapt to the era of personalization.”
     Clearly this is a trend that will gain steam in coming years, opening up a host of challenges — and opportunities — for converters.