All4Labels Global Packaging Group has announced the launch of its new global business strategy to sustainably develop the wine & spirits sector starting with a dedicated marketing campaign, which is designed to shape consumers’ experience through unique, precious, and sustainable labels and packaging. This will take form in an inspiration project of a global itinerant showcase — called ‘Motherland’ — which will display the unique essence of each product and its local heritage through eye-catching design.
In the coming months, All4Labels will be producing eight special label concepts on bottles of wine & spirits from Argentina, France, Italy, South Africa, Mexico, Russia, China, and Germany. These countries represent the locations of the group’s blue-chip sites that are specialized in the wine & spirits segment, and each will feature a product that is typical of the local market.
