Amcor has unveiled a product rebrand reportedly designed to give customers a more holistic view of its growing portfolio of more sustainable packaging
The redesign highlights three key differentiating benefits for customers: the advanced technologies in more sustainable packaging; product functionality and differentiation for high-growth market segments such as healthcare, dairy, and protein; and performance characteristics across a wide range of material options.
Amcor has brought a significant number of sustainable technologies to the market, with benefits ranging from the materials from which the products are made to what happens after their use.
All packaging options with more sustainable features are now identified with the new Amcor EcoGuard brand.
The initiative further complements Amcor’s recently announced investments in platforms such as AmFiber, and AmLite, as well as more sustainable and differentiated options in growing markets such as healthcare, protein, pet food and coffee.
