Amcor’s AmFiber Transitions Mars Wrigley Chocolate Bars

Amcor, a global developer and producer of packaging solutions, partnered with Mars Wrigley Australia to transition its Mars, Snickers and Milky Way chocolate bars to Amcor’s AmFiber Performance Paper packaging.

The new recyclable paper-based packaging, made from sustainably sourced paper certified by the Forest Stewardship Council, is locally manufactured and can be printed with either flexographic or gravure technology and finished with a heat- or cold-seal adhesive.

Mars Wrigley’s new paper packaging will be available in Australian supermarkets and convenience stores from April 2023 and will have the ability to be recycled using traditional curbside recycling bins.

In addition to the new packaging being more sustainable, Amcor tailored the solution to process efficiently along Mars Wrigley’s lines, helping the brand to meet Australia’s 2025 National Packaging Targets by eliminating more than 360 tons of plastic from Mars Wrigley’ production chain, once fully transitioned.


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