Asahi Kasei Appoints U.S. Representative

Asahi Photoproducts has appointed long-time Asahi customer and senior industry expert Gene Martin to represent the company and its products in the United States.

Martin has been in the flexographic industry for 40 years, the last 30 of which were with a major provider of flexographic services, where he rose from Graphics Division manager to plant manager. 

As plant manager, a role in which he served for nine years, Martin and his team completely reinvented prepress at the company, moving to Asahi AWP CleanPrint plates that use a water washout process and deliver cleaner plates that require fewer press stops for plate cleaning.  

In addition to being more sustainable, its faster processing time increased platemaking capacity by 33 percent and improved overall quality, according to Asahi. 

Martin has also served on the FTA board for six years as well as serving on the FTA Scholarship Committee from 2006 to 2019. 

As Asahi’s agent for the U.S. market, Martin will be working directly with Asahi customers in partnership with distributors in the United States to provide value-added services to both Asahi’s distributors and their customers. This includes providing color management best practices and procedures for all U.S. customers, working with potential customers to understand their current printing process and provide plate specifications to Asahi distributors for print trials, and addressing all customer complaints and resolving any plate-related issues. 


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