Avery Dennison Corporation has acquired the linerless label technology developed by Catchpoint Ltd, a UK company based in Yorkshire, England.
The purchase covers Catchpoint’s patents, brand, trade secrets and know-how. Arrangements have been made to ensure the continued support of the Catchpoint team. Under the agreement, Avery Dennison will honor Catchpoint’s existing commercial agreements.
“With the acquisition of Catchpoint, Avery Dennison will have intellectual property that helps us fulfill two of our main 2030 sustainability goals: to deliver innovations that advance the circular economy, and to reduce environmental impact in operations and technology,” said Noel Kasmi, VP Marketing, Avery Dennison Label and Packaging Materials EMEA.
A key strategic priority for Avery Dennison is to innovate in the area of more sustainable product solutions. Linerless labels are one area of opportunity in this area, with the potential not only to reduce liner waste, but also related production and transport costs as well.