With wine and spirits makers moving to heavier labelstocks to support premium positioning and capitalize on marketplace growth,
Avery Dennison Label and Packaging Materials has introduced a new adhesive to its Wine and Spirits Portfolio in response to wine and spirit makers moving to heavier labelstocks.
The Avery Dennison Z2010 adhesive is reportedly engineered to support heavier facestocks and won’t float or show lift for up to eight hours while submerged in ice or cold box, according to the manufacturer.
Applying labels to wine and sparkling wine bottles when they are cooler than their surroundings and slick with surface condensation is easier with Z2010, said Avery Dennison.
In addition to its aggressive initial tack that ensures heavier, embellished labels stay firmly adhered, the Z2010 adhesive also reportedly offers improved tight mandrel performance.