Avery Dennison Enables
Rigid Plastic Recycling

Avery Dennison Label and Packaging Materials has introduced an innovation that reportedly extends the benefits of CleanFlake technology to its core film portfolio, combining with our HDPE recycling compatibility.

With the next generation AD CleanFlake Portfolio, Avery Dennison says its becomes the first label manufacturer to enable rigid plastic recycling across its film portfolio, providing brands and converters solutions that support recycling processes without compromising performance to meet sustainability goals.

AD CleanFlake technology is recognized by the Association of Plastic Recyclers, European PET Bottle Platform and Recyclass, for enabling recycling by working with the rigid plastic recycling processes to either remove cleanly (PET) or stay with the package (HDPE), resulting in good quality flakes, the conservation of virgin resources, and less landfill waste.

The AD CleanFlake Portfolio reportedly delivers these benefits for both PET and HDPE plastics, creating the potential to divert more than 200 billion rigid plastic bottles and containers from landfills.

AD CleanFlake will be available in Europe in September and North America by the end of the year.

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