Avery Dennison Label and Packaging Materials has introduced a new direct thermal (DT) linerless label platform for variable information labels used in e-commerce, food delivery and pickup, quick serve restaurants, weigh scale, and transportation and logistics applications.
By providing a DT linerless solution for these growing, technology-enabled applications, the company has reportedly eliminated the liner waste associated with label printing while offering converters a DT labeling solution that is said to reduce matrix waste and improves process efficiency and productivity.
The new platform uses emulsion adhesives to support semi-permanent and removable applications and ensures consistent adhesive and silicone coating, according to Avery Dennison. Plus, it’s 32 percent thinner than linered labels, and features up to 50 percent more labels per roll.
Available through a flexible service model with roll widths from 4 to 60 inches, the platform reduces the number of SKUs converters must stock and eliminates die cuts by offering one roll for every label length. With more labels per roll, converters also benefit from fewer changeovers and higher productivity, said the manufacturer.