Avery Dennison Corporation has expanded AD Stretch, its accelerator program designed to invest in solution-led innovation from industry start-ups, into Europe, Middle East & North Africa (EMENA) and North America.
The company kicked off the program with its first partner in Latin America and Asia Pacific earlier in the year and the material science corporation will be engaging with the next group of innovators to further enable disruption and evolution in labels and packaging.
While the regional focus is expanding, the aim remains to address some of the industry’s most urgent business challenges by matching Avery Dennison’s experience and scale with promising startups and inventors to collaborate and grow together.
The second partner will be invited to respond to six challenge statements that sit under three themes: Making Consumer Packaged Goods Smarter, Materials 2.0 and Thinking Green. By approaching innovation across a spectrum of needs, the goal is to address the consumer experience, digital and physical functionality and increase the sustainability credentials of packaging and labels.