Avery Dennison Launches Premium Bottleneck Label Line

Avery Dennison has released its new Neck Label Collection for the drinks industry as it tackles the common problem of ‘neck label detachment’. 

The range is available now across the wine, spirits and beer industries in Europe and is specifically aimed at premium products that are often chilled in ice buckets such as champagne, prosecco, spumante, and cava.   

When a label around a curved surface such as a neck bottle wrinkles, cups or falls off entirely. There are many factors that can lead to neck label detachment. For instance, the way paper is manufactured can cause ‘memory effect’, which is when paper labels that are applied to curved surfaces, such as bottle necks, tend to return to their original flat shape, increasing the risk of detachment. 

The new Avery Dennison Neck Label Collection is the result of two years of product development, comprising extensive trials with many champagne brands. 

Avery Dennison’s adhesives allow the same paper grammage to be used for both the front label and neck label.  

The Avery Dennison Neck Label Collection includes more than twenty different varieties. The collection includes materials that are made from 100 percent recycled pulp and some feature an AD rPET liner which can be recycled and reused via the AD Circular program.  

Avery Dennison also announced the extension of its AD Procerta services across the wine and spirits industry. The AD Procerta service reportedly provides organizations with assurance that materials will perform under the toughest of conditions by subjecting labels to more exhaustive testing than those set by FINAT, the European Association for the self-adhesive label industry. 

AD Procerta utilizes various testing methods to ensure that label materials for the drinks industry meet challenging requirements. For instance, its ‘ice bucket’ test evaluates the label’s ability to remain intact and flawless after immersion in ice—a critical factor for champagne packaging. In addition, observation of the potential color change of the paper takes place after specified intervals, ensuring that the label remains legible and aesthetically pleasing throughout the product’s life. 


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