Avery Dennison Opens RFID Facility In Brazil

Avery Dennison, a manufacturer of UHF RFID tags, has started operations at its new intelligent labels factory in Brazil. The new plant aims to meet the growing demand from various industry sectors within the national market and other regions in South America as driven by new ‘contactless’ consumer experience and omnichannel models.

The new unit is reportedly the first in the country and the eighth in the world to start operating — among other facilities in China, Malaysia, Europe, the United States and Mexico.

Located in Vinhedo, near São Paulo, the new plant measures an area of two thousand square meters and has the possibility to be expanded according to regional technology adoption. The factory will produce a variety of inlay designs, available in dry or wet formats, with products for industries such as apparel, food, pharmaceutical, cosmetics, automotive, aviation and more.

Intelligent labels have been widely adopted in many markets as they enable 99 percent plus inventory accuracy and can provide multiple product information, such as the provenance of materials, composition of products, date of produce and a lot more, according to the company. Thanks to RFID technology, multiple tagged products can be read within a few seconds from a distance of several meters and do not require line of sight.

In addition to investments in production capacity, the new plant also hosts an innovation center, I.Lab Brazil, which is an experience center that showcases Avery Dennison’s digital ID technology capabilities, including atma.io, connected product cloud by Avery Dennison: A platform that unlocks the power of connected products by assigning unique digital IDs to everyday items, providing unparalleled end-to-end transparency by tracking, storing and managing all the events associated with each individual product — from source to consumer and beyond to enable circularity.

Visitors can interact with live demos to explore how RFID is transforming multiple industries, from retail and apparel to food, beauty, healthcare, automotive, aviation and more, meet with experts, and get hands-on experience with the technologies of tomorrow.


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