Bobst has appointed Carlos Eduardo Rodríguez Ramírez as Sales Director for narrow mid-web printing and converting solutions for the Latin America North region.
Rodríguez will cover all range of label solutions by Bobst, including flexo, digital inkjet and All-in-One presses.
With a degree in Graphic Communications and a Diploma in Manufacturing Administration, Rodríguez also has 25 years’ experience in flexographic printing and label production processes. Throughout his career, he has held a range of roles in design management, pre-press and production.
During the last 10 years, he has been particularly focused on the commercial side of the industry, offering complete solutions to label converters, including software (design and pre-press automated flows), equipment related to the manufacturing of printing plates, digital printing and flexo presses, and finishing technologies.