The FTA Board of Directors and FFTA Board of Trustees have announced Brad Pareso as the association’s new President.
As President, Pareso will continue to lead FTA’s day-to-day operations, manage its various business units, and establish short- and long-term strategic plans that enable the Association to evolve to meet its membership’s needs, responsibilities he took on when he stepped into the role of interim president after the departure of Robb Frimming, FTA’s former president, earlier this year.
Pareso joined the FTA in 2013 as Managing Editor of FLEXO Magazine. In 2017, he was promoted to the role of Content Manager and Digital Strategist, expanding his responsibilities tied to content creation and assuming oversight of FTA’s website and digital properties.
In 2019, he added the Association’s marketing to his scope with his promotion to Director of Content and Digital Strategy. And in 2020, he was elevated to Vice President, working alongside then-FTA President Mark Cisternino to lead the Association’s daily operations and guide its long-term strategy.
Pareso has degrees in journalism and economics, as well as a minor in business administration, from Pennsylvania State University.