Two BW Packaging companies—Accraply and BW Integrated Systems—have combined into a single business called BW Integrated Systems. The reorganized business is said to strengthen the alignment of BW Packaging’s labeling, end-of-line and integration solutions.
Pete Carlson, President of BW Integrated Systems, will lead the strategic alignment of the company’s labeling, end-of-line and integration teams. Accraply leader Séamus Lafferty will assume the role of Executive Vice President of Labeling for BW Integrated Systems and will continue to drive the growth strategy for the labeling, converting and product-decoration offerings.
As part of the BW Integrated Systems business, the Accraply team will now go to market as BW Labeling, emphasizing its complete line of labeling, converting and product-decoration solutions from its brands, which include Accraply, Graham + Sleevit, Harland, Stanford and Trine.
In the coming months, the newly named BW Labeling team will gradually update marketing channels and collateral to reflect these changes.
Similarly, the existing BW Integrated Systems team will go to market as BW End-of-Line and BW Integration, with equipment brands, which include Ambec, Fleetwood, Goldco, Nigrelli and SWF.
BW Integrated Systems is part of BW Packaging and works alongside the primary packaging businesses, including BW Flexible Systems, Pneumatic Scale Angelus and Synerlink.