Coca-Cola Introduces Packaging For Visually Impaired

Coca-Cola has rolled out NaviLens codes across packs of its Christmas can multipacks, which can be scanned with a mobile phone camera from distances of up to four meters to help blind and partially sighted consumers, and are readable even when unfocused.

The company said it is the UK’s first beverage company to launch on-pack technology for visually impaired shoppers. This follows a successful pilot and roll out of the technology by Kellogg’s and Aunt Bessie’s, who rolled out packs with NaviLens codes in September 2022.

NaviLens is similar to a QR code but can be detected in a fraction of the time and up to three meters away. A smartphone can detect the optic, and playback information to the user. Coca-Cola Europacific Partners (CCEP) has incorporated the technology onto large Christmas can multipacks. The codes will feature on the cardboard outers.

In another development, Microsoft and Haleon launched a new feature to Microsoft’s Seeing AI app that reads health product labels aloud for people who are blind or have impaired vision. The app is currently available in the US and UK and compatible with over 1,500 consumer health products. 


Share on facebook
Share on twitter
Share on linkedin

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Most Popular

Related Posts

UPM Raflatac Targets Label Waste Recycling

UPM Raflatac, a global supplier of sustainable self-adhesive paper and film products, has announced Soprema as its main partner in label waste recycling in the EMEIA region.  Soprema, a global specialist in waterproofing and roofing and insulation, will transform the label waste collected through the RafCycle by UPM Raflatac recycling service into new construction and

Mark Andy Names Duane Pekar CEO

Duane Pekar has been named Chief Executive Officer for Mark Andy, a manufacturer of narrow- and mid-web printing and finishing equipment with a specialty in the narrow web label industry Pekar brings more than two decades of C-suite leadership experience across various industries. Pekar’s latest role was as President and CEO of Trajus Building Products,

Autajon Group Acquires Royston Labels

Autajon Group, a privately owned, international manufacturer of folding cartons, labels, set-up boxes and POS, has acquired Royston Labels, a UK-based manufacturer of self-adhesive labels.  The acquisition of Royston Labels is Autajon’s second in the UK and follows its recent acquisition of Simply Cartons in August 2023. Royston Labels is a manufacturer of self-adhesive labels

Maxcor Joins All4Labels Group

All4Labels global packaging group, a manufacturer of sustainable and digital printing solutions, is consolidating its presence in LATAM by welcoming Maxcor Indústria de Etiquetas, a labelling company for the chemicals and oil market in Brazil and is known for PSL production.  The transaction is subject to customary closing conditions and regulatory approval. Terms and conditions

Scroll to Top