At the opening of the European Label Forum 2022 in Baveno, Italy, FINAT presented the winners of the #LABELicious competition 2022. This 3rd edition of #LABELicious was intended to be a continuous opportunity to strengthen the relationship between future talents for the label industry and the current active professionals in the field.
During the conference, the theme of future workforce development was addressed at multiple occasions, concluding that the label and packaging sector is a work environment that suits most, if not all, considerations of generations that enter the workforce in the near future.
The brief of the 2022 edition, challenged young talents (between the age of 18 and 25) to design a label for the fictitious company HUMANDATE. The company name is a contraction of the words Human and Mandate. The company uses the mandate given by people and planet to develop beautiful and relevant brands. Their new brand is Genergise, again a contraction of two words: Generation and Energise. Genergise aims to develop health and wellness products to make consumers aged over 60 feel like being under 30.
In addition to the trophy for the overall winner, separate awards were announced for best performance in design, smart labeling and sustainability.
The jury selected the following three winners from the nearly 100 completed registrations:
Design: Gwen Calvo Suárez (Spain)
Smart Labels: Jorge Casterad (Spain)
Sustainability: Alessandro Tomaghelli (Italy)
Jorge Casterad, was also announced as the overall winner.
All three winners had the opportunity to attend the European Label Forum, before returning home with their trophies and prizes.
For a short overview of the winning entries visit www.labelicious.eu.
Left to right: Gwen Calvo Suárez, Jorge Casterad, Alessandro Tomaghelli.