GEW has appointed Amir Dekel as Vice President of Sales, as part of the company’s ongoing restructuring of its sales operations in North America.
Dekel will be directing his primary efforts on GEW’s core label and narrow web business, working with key OEM partners and with a renewed focus on end user engagement.
Dekel is a degreed engineer with M.Sc. in Electrical Engineering, who brings international sales, marketing and management experience alongside experience in global business development and technology solution sales across various print technologies, including Conventional and Digital.
His background is in Operations and Management leadership, generating revenue growth by building sales and marketing functions from the ground up.
Prior to joining GEW he was the business unit manager, Print Division at ISRA VISION, a supplier of automatic inspection and automation equipment, and was responsible for all activities of this business unit worldwide.
At the same time, GEW’s Jennifer Heathcote has been promoted to the position of Vice President, Business Development. Heathcote will shift her role to focus on business development in the industrial, coating and converting markets.