The marketing team at Great Lakes Brewing Company in Cleveland, Ohio, recently received their trophy for winning the third annual Colored by INX Can Design Contest. An independent panel of judges determined the company’s TropiCoastal Tropical IPA craft beer entry featured the best design of this year’s entrants, allowing them to claim back-to-back titles after winning in 2021.
All submitted entries required designers to use the INX Metal Color Catalog to produce a commercial can design before December 31, 2021.
Jameson Campbell, Creative Manager for Great Lakes Brewing Company, said the catalog inspires his team to find the right combination of colors to deliver each beer’s unique story, create shelf appeal and build strong brands.
“Our goal was to expand our IPA portfolio with a year-round offering that delivers big, ripe tropical fruit aromas,” he remarked. “So how do you achieve that feeling visually, especially when your beer is primarily sold in regions where a plane ticket is required to capture those vacation vibes? With immersive, enveloping splashes of color.”
Caption: Great Lakes Brewing Company’s Creative Manager Jameson Campbell, and Brand Marketing Manager Marissa DeSantis, show off the 2022 Colored by INX Can Design Contest trophy with their winning craft beer entry for TropiCoastal Tropical IPA.
