UK-based prepress company Hamillroad Software has appointed Dale Patterson as Vice President of Narrow Web Sales, North America.
Based in North Carolina, Patterson brings extensive sales experience and success across the flexographic market in North America and Europe, as well as a wealth of experience in the print industry from his previous roles at companies including DuPont, Flint, Harper Corp., and Fujifilm. Additionally, he has been an involved member of the TLMI, FTA, and various trade organizations within the industry.
The new role focuses on driving the growth of Bellissima across North America, specifically in the narrow web label and tag market, where Hamillroad stated there is demand from brand owners and private-label looking to Flexo to deliver higher-quality labels sustainably, and converters looking to leverage the increased press utilization Bellissima DMS with Expanded Color Gamut (ECG) unlocks.
