Hybrid Software Group PLC has acquired the business and assets related to iC3D from Creative Edge Software. The iC3D software suite is said to generate photorealistic 3D virtual mock-ups on the fly, allowing cartons, labels, flexibles, bottles, shrink sleeves, point of sale displays, and in-store visualization to be accurately rendered for design verification and e-commerce applications.
In addition, iC3D offers a large library of modeling templates for digital packaging design and prototyping, as well as an online viewing platform, which allows designers, brands, and print providers to collaborate on new designs with accurate real-time 3D rendering.
Consideration for the acquisition is $4 million in cash, which has been paid in full.
(From left) Mike Rottenborn, CEO of Hybrid Software Group; Trevor Haworth, CEO of Creative Edge; and Guido Van der Schueren, Chairman, Hybrid Software Group, celebrate the closing of the acquisition.