MCC Partners With Sol
For Sun-Activated Labels

Born under the Mexican sun in 1899, Sol is a brand with a strong heritage and a close association with sunshine. It is only natural that the beer incorporates solar energy into its production process.

The sun has always been the heart and soul of Sol and now it is able to harness its power. Following the installation of 9,212 solar panels on the roof of Zoeterwoude brewery in the Netherlands, solar power plays an important role in the production process of Sol. This is a milestone in the brand’s journey to reducing carbon emissions and becoming more sustainable.

Brand owner Heineken partnered with MCC Cwmbran, UK, in search for a solution to communicate this important initiative to its consumers. With its strong link to the sun, the team at MCC had the solution in its photochromic label.

Photochromic ink changes color when exposed to sunlight. The color shifting ink is activated by UV light (typically sunlight), allowing the consumer to view the packaging change first-hand. The UV light charges or gives energy to the ink, this creates the color change, once the energy is used the ink returns to its clear state.

When exposed to sunlight, the Sol label reveals a hidden message to the consumer.


Share on facebook
Share on twitter
Share on linkedin

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Most Popular

Related Posts

INFOFLEX 2024 Reportedly 75% Sold Out

INFOFLEX 2024 booths are already reportedly 75 percent sold out for the May 6-7, 2024, show at the Kansas City Convention Center in Kansas City, Missouri. The show is the first installment following the start of FTA’s CPC Awareness Campaign. Designed to increase CPC and brand owner engagement at Association events, the Campaign reportedly brought

FLAG To Host November Lunch & Learn

FLAG (Flexo Label Advantage Group LLC), a buying group with 140 label converter members, has announced its next Lunch & Learn event scheduled for November 30th, featuring Label Traxx. The event, titled “Automatic Stock Planning with Batched,” will be presented by Nick Wagner and John Mullins from the Label Traxx team at 1:00 PM EDT.

All Printing Resources Introduces FlexoAcademy Training Program

All Printing Resources (APR) has introduced FlexoAcademy, a new training program for the printing industry. “Our goal is to create a training environment that fosters collaboration and empowers individuals to think beyond their immediate roles,” said Catherine Haynes, VP of Strategic Initiatives for APR and lead developer of the FlexoAcademy program. “By leveraging the familiar

Resource Label Group Acquires Coast Label Company

Resource Label Group, LLC (RLG) has acquired Coast Label Company based in Fountain Valley, California. Coast Label is a seven-time winner of the Eugene Singer award for Best Managed Company. It is a supplier of UL Labels, medical device labels, engineered applications, industrial and security solutions.  In addition, Coast Label maintains certifications including ISO 9001:2015,

Scroll to Top