Baldwin Technology Co. Inc. has launched a new set of resources for corrugated packaging manufacturers, centered on a new eBook entitled “From Beast to Beauty,” analyzing trends facing the industry.
Baldwin is a global manufacturer and supplier of process-automation equipment, parts, service and consumables for the printing, packaging, textile, plastic film extrusion and corrugated industries.
The introduction of the new corrugated eBook kicks off the company’s new PrintEnomic$ resource hub, which will house separate eBooks, industry organization and trade publication links, and a host of podcasts and instructional guides to help printers maximize profitability in the corrugated, narrow web, and offset printing spaces.
In consultation with its customers, industry experts, and in-house engineering team — along with a review of the latest reporting — “From Beast to Beauty” explores four primary trends that will impact box-making facilities: E-commerce, Brand Protection, Sustainability and Labor Challenges.
Referencing the eBook’s somewhat unusual, full title — “From Beast to Beauty: How the Little Brown Box Became as Fashionable as the Little Black Dress That’s Shipped in It” — Baldwin Chief Marketing Officer Simon Blake noted that the corrugated packaging is the new “shop window” for retail. It’s so much more than the delivery mechanism; it’s a critical step in communicating the brand experience.
Download “From Beast to Beauty” at printenomics.com.