The just released Paper and Packaging Board’s (P+PB) 9th annual State of the Campaign report details the positive impact of its sustainability campaign on the paper and packaging industry’s reputation and consumer preference.
The national consumer campaign addresses consumers’ concerns about the use of forests to make products, showcases product innovations and plastic substitutions, educates why using paper products is a smart choice for the environment and reminds how to recycle properly.
“The campaign is making an impact with consumers,” said Mary Anne Hansan, P+PB President. “Learning the facts about the paper industry’s sustainability practices and product benefits dramatically improves whether our core audience sees the industry as part of the environmental solution or problem.”
The report showcases recent work, including:
• The Go Papertarian! initiative with comedian and actress Retta getting consumers to think about what a product is packaged in before or at the point of purchase.
• Pack It! The Packaging Recycling Design Challenge where contestants compete to design recyclable product packaging from the ground up in 10 hours to win a $5,000 prize.
• Recycling influencers who show consumers how to become “super recyclers.”
• The Box to Nature residential recycling labeling initiative which includes a persuasive recycling reminder brands can use on boxes.
Board Releases Report
The just released Paper and Packaging Board’s (P+PB) 9th annual State of the Campaign report details the positive impact of its sustainability campaign on the paper and packaging industry’s reputation and consumer preference.
The national consumer campaign addresses consumers’ concerns about the use of forests to make products, showcases product innovations and plastic substitutions, educates why using paper products is a smart choice for the environment and reminds how to recycle properly.
“The campaign is making an impact with consumers,” said Mary Anne Hansan, P+PB President. “Learning the facts about the paper industry’s sustainability practices and product benefits dramatically improves whether our core audience sees the industry as part of the environmental solution or problem.”
The report showcases recent work, including:
• The Go Papertarian! initiative with comedian and actress Retta getting consumers to think about what a product is packaged in before or at the point of purchase.
• Pack It! The Packaging Recycling Design Challenge where contestants compete to design recyclable product packaging from the ground up in 10 hours to win a $5,000 prize.
• Recycling influencers who show consumers how to become “super recyclers.”
• The Box to Nature residential recycling labeling initiative which includes a persuasive recycling reminder brands can use on boxes.
