Printpack, a manufacturer of flexible and specialty rigid packaging, has partnered with Fathom Optics to develop the first hologram-like 3D pouch on a wide web flexographic press, according to the company.
Using standard ink and equipment, Fathom’s software creates optically-varying features with the illusion of motion and depth, much like a hologram, said the company.
Printpack has used Fathom’s software to create a holographic, jungle-themed pouch.
This is the first time Fathom’s technology has been used on a wide web press. The pouch made its debut at the Pack Expo International exhibition, held recently in Chicago Illinois.