Rabbit Hole Distillery Thrives Through Collaboration

Rabbit Hole Distillery, located in Louisville, Kentucky, produces its own recipes of premium American whiskey, and creates shipping cases through a collaboration with Independent 2, a privately-owned and operated corrugated manufacturer, and press manufacturer Domino.

Independent 2’s capabilities include designing, manufacturing, warehousing, and delivering corrugated and packaging that protect their customers’ products in-transit and sells them on store shelves.

“The clarity, the color, and the product is outstanding, said Dac Austin, Creative Director of Rabbit Hole Distillery, in regards to the corrugated cases produced by Independent 2. Commenting further on the work of the Domino press, he said, “You think about the digital application on a corrugated product. We are able to make edits with color, with typography, and see it within minutes. [I] create a new file, run it through the machine — a Domino X630i digital aqueous inkjet corrugated press — and it’s instantaneous. There’s no mixing of inks, there’s no wipe-up or clean-up for the machinery. It’s just moving the board through. That is something that is magnificent in what we’re able to do. And it shows the merger of the digital and corrugated world.”

Domino is a manufacturer and distributor of digital printing and product identification solutions. Celebrating its 45th year in business, Domino is a global organization with world headquarters in the UK, and North America headquarters in Gurnee, Illinois. The company has 25 subsidiaries, representation in more than 120 countries, and more than 3,000 employees worldwide. 


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