Smurfit Kappa has developed a new sustainable eCommerce packaging solution for RareBoots4u, a supplier of classic football boots to many well-known names in world football, including Karim Benzema, Bruno Fernandes and Mason Mount.
RareBoots4u was the brainchild of two 16-year-olds, Jake Self and Cam Sangster, who turned their passion for football boots into a thriving company.
Specializing in classic boots that are no longer available to buy in shops, the company’s Instagram page regularly features famous faces from football’s hall of fame showing off their purchases.
RareBoots4u approached Smurfit Kappa to create a customized and sustainable packaging solution that had the flexibility to accommodate a wide variety of sizes of football boots alongside promoting its brand.
The new RareBoots4u box enhances the company’s sustainability credentials as it uses a reduced amount of material and is recyclable, renewable and biodegradable.