UPM Raflatac has announced the results of the new neuromarketing study on wines at the Pentawards Festival, taking place in London, England.
Created in collaboration with partners in the label value chain, ARGEA, SenseCatch, Kurz, and Krämer Druck, the study examines the impact of the label material and finishes on consumers’ purchasing behavior and their role in shaping perceptions of wine taste.
As the headline sponsor of the Pentawards Festival, UPM Raflatac hosted a Flight Talk session to go over the key findings from the study and explain how companies can utilize neuromarketing when selecting the correct label material.
