Walmart’s Changing Guidelines

bar code, information, data-24157.jpg

Recent news from retail giant Walmart has put Consumer Packaged Goods companies on high alert and could have huge ramifications for the flexo industry.

The announcement called, Master Case Labeling Standards and Expectations, rules out the use of inkjet print on cases for the 14-digit Global Trade Item Number (GTIN) and its accompanying bar code symbol. Instead, Walmart has ordered that only flexo printing will be accepted for the printing of GTIN on corrugated boxes. The company issued a statement saying bar codes printed with inkjet technology are not as consistently legible as those printed flexographically.

Additionally, Walmart has also stipulated that it will now require that all four sides of a corrugated case must carry trade item information. In this regard, Walmart’s argument is that store associates are not currently able to get merchandise onto store shelves efficiently enough when the master corrugated cases do not have the trade item information on all four sides or if the printing quality makes it impossible to scan.

Naturally, this announcement has brought forth many questions and concerns. The use of inkjet allows corrugated providers to keep inventory low and reduce cost in many cases. Through the use of inkjet, converters can use the same same box, for instance, for any number of different flavors or styles of a product, and then use inkjet to indicate the different variations, as well as the applicable GTIN.

Having to now print GTIN and bar code information on all four sides of a corrugated box will also require converters to make changes to their current production workflow. Corrugated converters would be wise to analyze the ways in which this new measure might affect their business and what steps they will need to take to ensure a smooth production transition.


Share on facebook
Share on twitter
Share on linkedin

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Most Popular

Related Posts

Autajon Group Acquires Royston Labels

Autajon Group, a privately owned, international manufacturer of folding cartons, labels, set-up boxes and POS, has acquired Royston Labels, a UK-based manufacturer of self-adhesive labels.  The acquisition of Royston Labels is Autajon’s second in the UK and follows its recent acquisition of Simply Cartons in August 2023. Royston Labels is a manufacturer of self-adhesive labels

Maxcor Joins All4Labels Group

All4Labels global packaging group, a manufacturer of sustainable and digital printing solutions, is consolidating its presence in LATAM by welcoming Maxcor Indústria de Etiquetas, a labelling company for the chemicals and oil market in Brazil and is known for PSL production.  The transaction is subject to customary closing conditions and regulatory approval. Terms and conditions

Channeled Resources Earns Ecovadis Bronze Certification

Channeled Resources Group (CRG), a manufacturer of release liners, blank shipping labels, and pressure sensitive roll labelstock, as well as a supplier of reprocessed, coated, treated, and laminated papers and films, has been awarded the Ecovadis Bronze certification. This recognition acknowledges CRG’s commitment to environmental sustainability, ethical labor practices, human rights, and sustainable procurement. An

Independent II Expands With Domino Press

Independent II, in Louisville, Kentucky, is a privately-owned and operated corrugated manufacturer, providing total packaging solutions to its customers.   Independent II designs, manufactures, warehouses, and delivers corrugated packaging. The company operates a Domino X630i digital aqueous inkjet corrugated press in a brand new 340,000-square-foot facility. “Our motto is ‘Experience Packaging Success’,” said Finn MacDonald,

Scroll to Top